#wegotyourbacks
Kyocera
Agency: dieselbrook brand consulting
Art Direction
The Challenge
KYOCERA became Associate Sponsors of the Cell C Sharks at the beginning of the 2014 Super Rugby season. It was up to us at Dieselbrook to leverage this sponsorship to increase brand awareness and interaction with the public.
The Solution
The #wegotyourbacks campaign, named after the positioning of the KYOCERA logo on the Cell C Sharks’ jerseys was developed to engage rugby fans both online and at the stadium to create brand awareness and excitement around the partnership with the rugby frnachise.
The Result
An integrated campaign targeted rugby spectators, businesses and channel partners. It included a dedicated microsite, social media content and stadium activations.
