Vigour & Verve
Brand Identity
Agency: dieselbrook brand consulting
Art Direction; Identity Design
The Challenge
In 2015 Tsogo Sun started developing a number of new dining franchises. One of the first of these was Vigour & Verve. At Dieselbrook we were handed the task of creating a brand that appeals to the modern and young South African.
The Solution
With the client’s help, we envisioned Vigour & Verve as a hip, all-day dining experience with a massive wood-fired pizza oven and funky feel-good atmosphere.
The name and brand identity we developed for Vigour & Verve tells the story of an urban meeting place where people come together for good food and good company.
The Result
A structured brand identity simplified the roll-out of V&V to various locations of different sizes. We managed to inject personality into the project by paying particular attention to the menus, employee uniforms and packaging to make the brand instantly recognizable to their customers.
