Wheego
Brand Identity
Agency: move:elevator
Brand Identity Design
The Challenge
Wheego is a German car-sharing and renting service, that was founded in 2021. The start-up aimed to become a market leader among a young and vibrant target audience.
move:elevator was tasked with the development of a brand identity to match these ambitions and communicate the company’s youthful exhuberance.
The Solution
The client’s wish to target a young and flexible audience distinguishes the brand from its competitors, many of which try to appeal to a much larger demographic. This provided the opportunity to zero in on the target market’s emotional needs for flexibility, adventure and exploration.
The Result
We delivered a fresh and energetic visual identity: a CI with a youthful tone, a clean yet quirky logo, and a matching lively colour palette and photographic style.
