We delve into the business' very core and reason for existing. We explore and define the target customer/user/audience, their pain points and needs. We look at the client's reason for existing and unique selling points within the market. We explore the brands tone of voice, personality and opportunities to reach their desired customers, fill their needs in a unique way and stand out from the competition.

We synthesise everything we’ve learnt in the discovery phase to determine segment targeting, the brand’s essence, positioning, brand codes and everything in between. Depending on the project type and scope, we even delve into objectives and appropriate tactics.

A strategy is only as good as its execution and a big part of that is a brand's visual identity. This is where the magic happens, as the strategy is interepreted into a complete design system that represents the brand's identity and personality, including the logo, colours, typefaces, graphic elements, photography abd other visual elements and assets.

A strategy and design systems are only as good as the consistency with which they are applied over a length of time. I help clients manage their brands, ensuring that it remains consistent in its visual language, tonality and positioning.